Opportunities for a discretionary tie with your potential clients are hard to find as senior decision-makers are often reluctant to commit to meetings, and emails just don’t do the trick. Sponsorship of SAICE events provides valuable one-on-one interactions with prime target audiences. Sponsorship works well in maximising brand awareness, increasing brand loyalty, establishing new contacts with decision-makers in the industry, introducing products to executives with influence and buying power. The media exposure alone makes this worthwhile. SAICE has a number of annual events that are well established on the calendar and well supported by the industry. Contact Barbara Spence at firstname.lastname@example.org or (011) 463-7940 for more information.